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Apple takes a shot in the dark with its latest iPhone ad

Apple takes a shot in the dark with its latest iPhone ad
For the 2019 iPhones, Apple made some changes to appease its loyal fan base and to play catch up and even leapfrog over its Android rivals. One of the ways the company did this is by adding an ultra-wide camera to both the iPhone 11 and iPhone 11 Pro models and introduced Night Mode. Similar to Google's Night Sight, this feature allows users to take viewable photos without flash under dark and low-light conditions.

Apple releases a new television spot for its Night Mode feature

Today, Apple released a new 30-second ad for the iPhone 11 Night Mode. With the Smashing Pumpkins' "We Only Come Out at Night" playing in the background, the ad shows examples of Night Mode at work with the left side of the screen showing an untouched photo shot in the dark and the right side revealing how the picture came out with Night Mode. While the Pixels will give users a recommendation when to use Night Sight, the iPhone 11 series enables Night Mode automatically when the camera detects too little light.

Apple also developed Deep Fusion which is similar to the Pixel's HDR+. When a photo is snapped on the iPhone, nine different exposures are created including four short exposures, four standard exposures, and one long exposure. Three standard shots are combined with one long-exposure to create a "synthetic long-exposure" which is then combined with the sharpest of the four short-exposure images. Once that occurs, it takes just one second for the neural engine on the A13 Bionic chipset to select the best pixels to use from four different processing steps. The result is a sharper photograph with less-noise. Deep Fusion is used with most telephoto shots and when using the primary wide camera in medium to low light environments. The iPhone 11 series represents Apple's entry into computational photography which Google had a head start on with the Pixel line.

Remember when iPhone users were called "wall huggers" by Samsung? A commercial produced for the Galaxy S5 back in 2014 took place at an airport where iPhone users were all sitting on "stained carpeting" charging the battery in their phones. The Galaxy S5 not only had a replaceable battery, but it also featured Ultra Power saving mode that turned off all non-essential features and turned the screen to grayscale. Those days are now long gone, especially with the new batteries that Apple included with the iPhone 11 models. Ironically, based on our tests, the Apple iPhone 11 Pro Max provides 56% longer battery life than the Galaxy Note 10+.

And you might recall that a 2017 ad from Samsung for the Galaxy Note 8  chronicled how a lifelong iPhone user ended up switching to the Galaxy Note 8. It's the old story: boy meets girl and starts a relationship with her. We assume that they were compatible in most areas although she always had a Samsung phone. In one scene from that ad, both of their phones end up falling off a dock and into the water. Her phone was fine because of the IP68 rating on the Galaxy S7; his iPhone ended up in a bowl of white rice because it didn't have official water protection back then. But now, Apple has enhanced the water protection on the iPhone 11 models. The iPhone 11 can be submerged to a depth of 2 meters (6.5 feet) for as long as 30 minutes while the "Pro" models can be submerged to a depth of 4 meters (13.12 feet) for as long as 30 minutes. The Galaxy Note 10+ can be submerged to a depth of 5 feet for up to half an hour.
The 2019 iPhone models are also protected from splashes caused by soda, beer, coffee, tea, and juice. Just rinse it off with tap water and dry. Keep in mind that Apple, like all other phone manufacturers, still will not cover water damage with the iPhone's warranty. Apple does note that "Liquid damage is not covered under warranty, but you might have rights under consumer law."

You'll probably see the new ad for Night Mode plastered all over your television set this coming week.



16. Vancetastic

Posts: 1968; Member since: May 17, 2017

I think I just read a story about an ad...that sounds like an ad.

13. Wazupmrg

Posts: 232; Member since: Apr 10, 2017

Leapfrog? Leapfrog? Hahahahaha a. They haven't leapfrogged anyone in 3 years.

11. vincelongman

Posts: 5842; Member since: Feb 10, 2013

Too bad Apple is shafting iPhone X and iPhone Xs owners and not bring them Night Mode Apple really needs to work on their updates going forward

5. RoryBreaker

Posts: 328; Member since: Oct 11, 2015

I'm trying to figure out why Samsung was brought up in this article?

18. geordie8t1

Posts: 348; Member since: Nov 16, 2015

I really dont get it either, the writer has just gone off on some trolling again, it started as a fairly genertic iphone post about and advert showing night photography samples, and he has then gone on to talk about old ads from 2014 and 2017, which have absolute zero to do with the original article.....PhoneArena at work again

3. gadgetpower

Posts: 345; Member since: Aug 23, 2019

Apple’s Night mode is better than any android phone. They are making the night more dramatic unlike android night mode they’re making it a day light

4. Priyam009

Posts: 84; Member since: Oct 23, 2018

Lol every single 2019 Huawei/Honor device takes better low light photo in normal mode than Apple does in night mode ! Keep believing your lies, even pixel is superior to Apple in lowlight

8. alanrock

Posts: 346; Member since: Oct 04, 2018

yep .... IMX600Y sensor is something else.

10. Ali888

Posts: 110; Member since: Apr 13, 2018

Still doesn't explain why the moron who wrote this felt the need to include Samsung. This is an article about something completely unrelated

15. cevon3239

Posts: 240; Member since: Jan 01, 2020

They always are. But because Samsung is the leading seller of Android phones, and Apple is the only seller of iPhone, so they always got to be mentioned together. The problem is, they only wanna write over and over again about maybe 3 things the iPhone does better over Android phones of equal or better caliper. But they don't write a single article on the 100's of things Samsung phones or Android phones do better. Also while the writer is talking battery life, the iPhone Pro Max only lasted on average, about an hour longer than the Note 10+. Considering the Note has far and away more things to do, I'm surprised it didn't die any sooner. The fact should be, since the iPhone does considerably less than the Note 10+, it should last way longer and it doesn't. iPhone users are still wall huggers. Most times when I travel, most of the phones I see being charged are iPhone's and that includes the 11's. Both phones will last all day with moderate to low heavy usage. That extra hour means nothing when people have options to charge at anytime. Putting my Note on a charger means in 30mins, even from zero, more of my battery will be charged than at iPhone in an hour on it's original charger. Their fast charger is still slower as I will have 60% battery in 30 mins and Apple will have maybe 45-50% in 30mins. Considering the iPhone battery is 20-40% smaller than batteries on similarly prices phones, means Apple is shafting. With chargers in cars, planes, trains, restaurants or where, the battery advantage the iPhone has is pointless. Especially when in a pinch, you can turn on power saving modes on both, but Samsung PSM is far better.

14. cmdacos

Posts: 4427; Member since: Nov 01, 2016

Not even close to Hauwei actually but the iPhone 11 series does have a better night mode then any other iPhone.... Hahahahahaha

1. darkkjedii

Posts: 31813; Member since: Feb 05, 2011

Night mode works very well for me, I’ve gotten some really good shots with it. I also love that I don’t have to turn it on.
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